Posts Tagged ‘carlow people’

Free Carlow People!

September 10th, 2011 by


The Carlow People has long competed with The Carlow Nationalist for dominance of the local newspaper market in Carlow. Persuading Carlovians to switch from the established Nationalist was always going to be a difficult ask. Finding enough news in the county to warrant purchasing both was also going to prove difficult.

In 2010 they attempted to charge for their online content. In 2011, their content, online and paper, is free. The Carlow People is now a ‘free sheet’. Once a week you can collect your free Carlow People from various stores around the county.  Yes, that’s right, free Carlow People!

The parent company of the Carlow People are also responsible for Metro Herald, a free sheet frantically distributed on the streets of Dublin every morning. So they have form to make this a success.  Social media is being used to generate interest and drive up circulation. I quite like the Twitter and Facebook pages. News in a small county is limited but it is still nice to have daily updates to read as opposed to waiting for the once a week publication.

I am unsure if the switch to free sheet is an effort to reduce costs or if it is a considered changed in strategy. Time will tell if it is a success, what do you think?

Will the Carlow People succeed as a free sheet?

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Carlowpeople.ie charge users for online content

March 31st, 2010 by

I no longer live in Carlow but I like to keep up to date on local news. Both local papers have websites that do just that. www.carlowpeople.ie and www.carlow-nationalist.ie are updated weekly with the stories that were reported in the printed version. Today I logged onto the Carlow People website only to be told that I need to pay a regular subscription or a pay per view fee to read the full articles.

The Carlow People is one of many regional and national newspapers ran by Independent News and Media. The Evening Herald and The Irish Independent are the larger papers owned by Independent News and Media. Currently only regional newspapers require payment for online content.

The debate about paying for online versions of newspapers has been dominated by larger newspapers. Sales of printed newspapers have dropped sharply. Visitors to newspaper websites have increased just as sharply. So it is understandable that there is a push to monetise this change in the source of the audience. Charging for content is a far cry from the “free” Internet business model companies such as Google have pioneered. Are readers willing to pay to read a journalist on a national newspaper website?

More importantly for us in Carlow, are we willing to pay to read The Local Notes online. Personally I am not. For now I will continue to read The Carlow Nationalist online. Although it may be only a matter of time before their owners, Thomas Crosbie Holdings, decide to charge for online content. This will lead to a decrease in traffic to The Carlow People website and therefore an decrease in advertising revenue. However, can they make more money from subscriptions than they did from advertising? It remains to be seen.

I think I will just get my folks to store up copies of The Carlow People for me to read when I travel home! We are running a poll on The Monte Carlow Facebook page (bottom left), have your say.